Advertising Rates


Doll News

The Journal of the United Federation of Doll Clubs, Inc.

ADVERTISING RATE CARD September 1, 2013 – August 31, 2015

Click here for the Print Advertising Rate Card as a PDF
Click here for the Digital Advertising Rate Card as a PDF

Ad Size Rate Member 4X(member) Ad Material Requirements

• Advertisers may provide digital ads or digitally scanned photographs. Digital files should be to the correct size with a minimum of 300 dpi. Files may be provided in an JPG, TIFF, or PDF format.

• Special Full Page Ad Requirements
Color/Images in the background of a full page ad should extend 1/8 inch (bleed) beyond the trim size, 8-3/8″ wide x 10-7/8″ high.

All text on a full page ad should be 1/4″ (or more) inside all edges of the trim size. (This allows space should the trimming process be slightly askew.)

• Layout proofs in pdf format will be sent to advertisers for final approval. Advertisers requiring more than 2 changes to proofs will be charged for additional changes.

• Doll News final trim size: 8 3/8″ x 10 7/8″

Full Pg. $1000 $900 $850
Half Pg.   $700 $600 $550
Third Pg.   $600 $475 $450
Qtr. Pg.   $450 $350 $300
Sixth Pg.   $300 $250 $225
Covers are offered 4X only
Rate per insertion (no Member rate)
Inside Front Cover $1600
Outside Back Cover $1900
Inside Back Cover $1500
NO Discounts
For any account 30 days Past Due

Publication Schedule
Fall Issue Ad Deadline – September 1
Target Mailing Date – October 1
Winter Issue Ad Deadline – December 1
Target Mailing Date – January 2
Spring Issue Ad Deadline – March 1
Target Mailing Date – April 1
Summer Issue Ad Deadline – June 1
Target Mailing Date – June 15
Target mailing date may vary slightly from actual mailing date. UFDC is not responsible for USPS delivery schedules.
Ad Size
2 page spread
Full page
Half page (horizontal)
Quarter page
Third page (square)
Third page (vertical)
Quarter page
Sixth page (vertical)
Width x Depth
16-3/4″ x 10-7/8″
8-3/4″ x 10-7/8″
7-5/8″ x 4-7/8″
3-5/8″ x 4-7/8″
4-7/8″ x 4-7/8″
2-3/8″ x 10″
3-3/8″ x 2-7/8″
2-3/8″ x 4-7/8″

Advertising Manager

Kathy Turner
Phone: (703) 473-1065

Assistant Advertising Manager
Brenda Welker